THE STORE is a film about the main Neiman-Marcus store and corporate
headquarters in Dallas. The sequences in the film include the selection, presentation,
marketing, pricing, advertising and selling of a vast array of consumer products including
designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china
and porcelain and many other goods. The internal management and organizational aspects
of a large corporation are shown, i.e., sales meetings, development of marketing and
advertising strategies, training, personnel practices and sales techniques.
headquarters in Dallas. The sequences in the film include the selection, presentation,
marketing, pricing, advertising and selling of a vast array of consumer products including
designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china
and porcelain and many other goods. The internal management and organizational aspects
of a large corporation are shown, i.e., sales meetings, development of marketing and
advertising strategies, training, personnel practices and sales techniques.
